A Battle Royale For Social Media Marketing

2018 Will Be A Battle Royale For Social Media Marketing

As we have actually seen in 2017, social media marketing and advertising has actually come to be extra location-based, tailored and also mobile.

These are the 3 distinct elements that will certainly aid redefine social media in the future not simply in 2017.

Still social media advertising will certainly have its area in the sunlight. Social media advertising and marketing will certainly come to be a considerable factor to our individual and also service life.

Exactly what will come to be of social media advertising in the New Year? Will there brand-new modern technologies that will make or damage the leaders of the social media globe?

Social media site home entertainment boom

Even more shares and also even more sights suggest that social media marketing will certainly move its emphasis to end up being an enjoyment power residence. Social media advertising and marketing will certainly have to redouble its interest in coming up with web content that is not message based however a lot more on video clips as well as sound. It additionally suggests even more individuals desiring to have their songs as well as reveals all within their social media accounts.

Social TV

As we have actually come to be extra linked with social media, we will certainly be viewing our tv with social networks. Websites like Hulu will certainly be much more incorporated with social media websites to provide their material to where the eyeballs are.

Targeted information

Social media marketing and online users will certainly have to recognize that the information will certainly end up being extra individualized as well as targeted. Just what will certainly make this Internet information 2.0 a success is the reality that it will certainly enable a lot more social communications as well as pressed information things to please the points that you are interested in analysis.

Exactly what will come to be of the following wave of social networks enhancement? Extra jobs as well as obstacles for social media sites marketing professionals wait on the New Year. They need to continue to be watchful lest they wish to pass away and also perish.

As we have actually seen in 2017, social media advertising and marketing has actually come to be much more location-based, tailored as well as mobile. Social media advertising will certainly end up being a considerable factor to our individual as well as company life. Just what will end up being of social media advertising and marketing in the New Year?

Social media advertising and marketing will certainly have to redouble its interest in coming up with web content that is not message based yet a lot more on video clips as well as sound. As we have actually come to be much more linked with social media, we will certainly be seeing our tv via social networks.

Social Media Business – Survive or Not!

Social Media Business— Can Businesses Survive without Social Media?

It is time for services to think about utilizing social media, yet their factors to consider need to be based on 2 independent scenarios. The effect that social media business has on company differs, yet it’s been kept in mind that practically 80% of SMBs or medium-sized as well as little services have actually reported a rise in website traffic with the aid of social media websites.

Various studies have actually been carried out on the number of individuals that utilize social media websites and also the means they could influence advertising and marketing techniques. For beginners, Coleman-Parkes Research revealed that 84% of American firms really felt the impulse to develop brand-new methods to communicate with their clients, consisting of social media as well as mobile advertising and marketing. If you take those numbers right into factor to consider alone, you are missing out on out on a great deal of possible leads and also website traffic by missing out on social media

In an old study done by the 2008 Cone Business in Social Media Study, the stats revealed fascinating information which need to be kept in mind by local business owner.
-60% of American people utilize social networks.
-90% of those kept in mind that services need to have social networks visibility
-85% of those kept in mind that services ought to connect with their consumers using social networks.

Customers that were checked additionally suggested that companies must utilize social networks for the objective of:
– Problem fixing (43%).
– Obtain responses as well as remarks (41%).
– Customer communication with firm (37%).
– Market to clients (25%).

If their customers desire them on social media websites, it’s currently an indication that they also desire to reach to companies. It’s an indicator that organisations require social media since their clients are currently there.

At this state, social media sites websites like Facebook as well as Twitter are below to remain for a very long time.

It is time for services to think about making use of social media business, however their factors to consider must be based on 2 independent circumstances. The effect that social media has on organisation differs, however it’s been kept in mind that virtually 80% of SMBs or medium-sized as well as tiny organisations have actually reported a rise in web traffic with the aid of social media websites. These outcomes must be even more compared to sufficient for organisation proprietors to think about the usage of social media. If their customers desire them on social media websites, it’s currently an indicator that they as well desire to reach to companies. It’s an indicator that companies require social media since their consumers are currently there.

Competency and Best Copywriting

Best copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. Understanding the basics of effective copywriting helps drive the creation of a content marketing strategy which helps you achieve your business goals.

Best Copywriting

This happens in two ways. First, by putting persuasion techniques into play with your content, you’re connecting your best copywriting or content to your business goals. Second, by closely tying the content that you create to your sales funnel, you’re developing assets that support both the online and in-person sales process in a meaningful way. Here’s a general framework and some practical tips to help you sell better through your content generation efforts.

A closer look at the sales funnel and Best Copywriting

If you’re already familiar with the concept of the sales funnel, consider this a refresher. Many people in the content creation space or who are looking at developing their content strategies for the first time find it helpful to revisit the core concepts behind the sales funnel. Understand each of the steps along the way from an initial thought about a product to making a purchase. You’ll naturally derive creative ideas for content that attracts leads, nurtures relationships, and drives conversions.

The idea behind the funnel is simple. Each person moves from a space of never having heard of your product or brand to buying from you. Along that journey, there are several touch points, decisions, or potential moments of influence that good salespeople try to leverage. The funnel happens in every business, but it’s most commonly understood within the context of B2B sales.

Usually, a prospect begins a process by trying to solve a problem or fulfill a desire. On the consumer side, they may be looking to lose weight, find a date, or identify the best speaker system for their iPhone. On the business side, they may be searching for a marketing coach, an SEO agency, or a software package that simplifies their accounting efforts or increases the power of their customer relationship management capabilities. Whether they hear about your brand or begin to research solutions, they now have moved into the research phase.

The length and depth of the research phase varies, by prospect, product, and the size of the sale when it comes to best copywriting. Suffice to say that in general, buyers are seeking to understand the boundaries of the purchase, what criteria is important, and what options are on the market. They may be clarifying key factors such as budget or proximity, and narrowing down their options to what they can afford (or think that they can afford).
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A narrower list of options emerges, and your prospects may go more in-depth on their research. If you’ve made it to the short list, this is where they really begin to scrutinize your products and your brand. They might read your website, case studies, or online reviews and comparisons and this is where it is important to have the best copywriting. Some customers will reach out to your company and open a dialogue or ask specific questions. Buyers then make the emotional decision to move ahead with the purchase.

The funnel for every company, and even every product, is slightly different. In some cases, the research phase takes months. In other instances, what you get is a micro version of the process that I just described that’s over in fifteen minutes. In either case, it’s important to spend the time to get to know your own buying cycles, and make content strategy choices that support those. Your goal is to create content that fulfills the prospect’s need at each step of the journey and encourages them to take action and move to the next step. Below, I’m going to explore a content strategy development process that’s tied to steps in a general sales funnel. As always, adapt these recommendations to your own specific needs.

1. Understand your audience

The key to moving a prospect along the sales funnel begins with understanding your audience and customers. Who is buying your product? What’s their story? Is there a specific issue, need, or pressing problem that brought them to your door? Uncovering this central motivation is critical to developing effective best copywriting and content later during the sales process. There are specific steps that you can take to help you do this:

Create a demographic overview of your core customer base. What does a typical customer look like for you in terms of gender, marital status, age, income, geographic location, employment, and similar points?

Develop a more in-depth picture of their hobbies and habits. Where does this person spend time? What do they read? Where do they hang out on the internet? What keywords do they search for?

Focus in on buying behaviors. Is this person an occasional buyer that spends on big ticket items?

Frequent online shopper?

Deep researcher or impulse buyer?

Do they buy on credit and go into debt, or are they focused on delayed gratification (e.g. saving for that vacation of a lifetime)?

The more you understand their buyer profile, the more you’ll be able to trigger the behaviors that you want them to take.

Once you’ve developed a holistic view of your customers, you’ll be able to quickly identify prospects. You’ll also be able to test any idea against this profile, and quickly decide whether or not that content would help you to convince them to buy your product. It’s also helpful in the process of brainstorming content ideas. Once you start imagining this person, you’ll find it easy to spin out your best copywriting and content ideas that would capture their interest.

2. Assess your publishing channels

Many writers and business people craft the blog posts or articles first, and then look to find homes for them. I advocate a different approach; think strategically about where you want to publish your content before you go about creating it.

There are two main reasons for this:

By targeting your content to channels, you’ll increase the chances of publication and limit wasted time creating content that doesn’t get picked up.
A smart channel strategy focuses on publishing your content on outlets that your prospects and customers pay attention to.

A best copywriting and content strategy that makes a clear link between where your content is published and where your audience spends time will be a success. It’s worth taking the time to understand several aspects of your prospects’ or customers’ content consumption including:

What kind of information that they go looking for?

How they use content consumption – as the basis for education, entertainment, discussion purposes, etc…

What types of information they like to consume in terms of platform – video, audio, visual such as infographics, long written such as a full newsletter, or short form like a blog post.

The general tone or voice of what they like to read or watch (for example, is it authoritative like CNN or informal like I Can Has Cheezburger?)
What brands, platforms, and approaches they trust

The more you understand about these issues on a fundamental level, the smarter the choices you’ll make regarding building your platform.

3. Choose topics tied to business goals

There are a number of different ways to choose topics for your content strategy. Here are a few of my favorites:

  • Evergreen topics related to your industry (“Is Email Marketing Right for My Non-Profit?”)
  • Your customers’ most frequently asked questions (“How Do I Choose An Accounting Software Package?”)
  • Hot topics and developing trends in your industry (“The Ten Latest Trends in Prefabricated Agricultural Buildings”)
  • How to’s and tutorials (“How to Repair Your Own Frayed Jeans”)
  • Commentaries on the news and current events (“The Best Strategies to Recover From Google’s Latest Updates”)
  • Top 5 or Top 10 lists that highlight a specific insight or area (“5 Strategies for Creating Leadership Opportunities for Your Administrative Staff”)
  • Bringing insights from another discipline or domain and looking at what it teaches you about your own area of expertise (“What The Bachelorette Teaches Us About Urban Planning”).

Your sources of inspiration will be diverse, from the things you read to your customer interactions. Ensure that your topics hit two key points. First, best  copywriting and topics you select should be geared toward your target customers and not to your industry peers. This is a common mistake. Second, ensure that there’s a tangible connection between what you’re discussing and what your brand represents. Off-brand or off-topic content can be damaging to cohesive market image.

Call to Action – What is It and How to Use It!

Call to Action – So what is it?

First off, what is a call to action? In marketing, a Call to Action (CTA) is a directive to the visitor to incite an instant answer or choice, most often by using an urgent message such as “Act Now!”, “find out more” or “visit a store today”. A CTA doesn’t need to be so bossy however. It could just be a simple request like “choose a style ” or “watch this short video”.

Call to Action

An obvious Call to Action would be inviting the website visitor to buy a product or give personal details and/or contact information to the company/website. Brilliant marketing tactics often use a combination of several consecutive small CTAs. This chain of CTAs forms a pattern of behavior or choices making it easier for the viewers to complete with just one last CTA. This is a much more gentle way to direct consumers to a complete a larger, more difficult request.

An example could be the purchase of a designer handbag. The website could request you choose a color, a size, a material preference, and a style you would like the purse to have. Once you get to see all of your personalized choices combined into your “dream” designer handbag, you’re more likely to purchase it.

By going through those steps, you have completed all of the company’s Call to Action requests—including the final one, which was purchasing the designer handbag! If you had been asked to buy the handbag first thing, without making all of the minor choices leading up to the purchase, would you have done it?

In website designing, a call to action is usually a button, pop-up, banner, or some type of text or graphic on a website designed to prompt a viewer to click it and continue down a “conversion funnel”. A Call to Action is a necessary part of inbound marketing and permission marketing in that it actively tries to convert a website’s visitor into a lead and then, finally, into a customer.

The ultimate goal of a CTA is a click, or a scan, in the case of a QR code (quick response code, or a matrix barcode), and its success can be measured in a couple of different ways, which will be discussed in greater detail later.

There are several different forms of Call to Action buttons, and while each type’s goal is to get visitors to perform a certain action, the kind of action can vary greatly. E-Commerce websites’ most commonly used CTA is the “add to cart (or bag, or basket, etc)” or “buy now” button. The main goal of this button is to persuade consumers to purchase an item, and the button is generally found on individual product pages.

Once you have filled your cart with all of your desired purchases, you can then click pay and buy the items. A similar type of CTA button is the “download” button as they both encourage the visitor to click the button. Sometimes these buttons will have additional information on them, such as what version of the program is going to be downloaded, etc.

Next Call to Action is a “trial button,” which tries to entice their site’s visitors to sample their offerings—usually in the form of a free trial. Whether it is a free download or a free account, its main goal is to get you “hooked” on the product so that you will want to purchase the whole program (or product) once the trial is over. This button doesn’t usually have more text on it other than “try XYZ,” but some sites choose to offer more information.

The “learn more” CTA button is most generally used at the end of a teaser paragraph, or an introduction paragraph. The buttons are generally simple, but are often large in order to attract the reader’s attention. When the button is clicked, it usually leads the reader to the full website, containing much more detailed information such as pricing, processes, promotions, etc.

The last common type of CTA buttons is the “sign up” button. This one comes in two general versions- one that is usually directly associated with a sign up form, and another that acts as an “add to cart” button. The second type allows visitors to purchase or sign up for an account or service before they actually reach a sign up form.

First of all, there are two types of CTAs that are proven to be inefficient. The first kind is a weak CTA, or a lack of call to action all together. Second kind is too strong, or too forceful of a CTA. If neither of these problems applies to you, then there are two ways to find out if you have a successful call to action.

The most accurate way to check is to use conversion rates, which calculate the number of button clicks divided by the number of times the CTA was seen. Another way to test the effectiveness of your Call to Action is using A/B testing. This is when several graphics are presented to users and the graphic with highest success rate becomes the default.

Sometimes it is just a minor tweak that could change the effectiveness of your CTA, here are a few suggestions that could help increase the success of your button! One possibility could be changing the color of your CTA button- is it currently blending in with the background?

Make sure your CTA is near the top of your webpage so visitors don’t have to scroll down to see it. Make sure your call to action button is the right size- if it is too small it may go unnoticed. Lastly, your CTA should have an element of urgency—use words like “now” or “today”. Reminding people to do something now can increase the chances of them actually doing it right now.

An efficient call to action is the cornerstone of a successful site and includes drawing together best practice in creative visual design, usability, and influential copy writing. When your Call to Action is done right it can generate measurable conversions. This in turn leads to a high return on investment, which is what every website is looking for!

Web Based Business and Startup with Little Money

Web Based Business and one of the most rampant business myths out there is that you need a lot of money to start a business. Not so. You can become financially independent even when you have to start with a smaller amount of capital. It’s not impossible, but it will take some work.

Web Based Business

After all, when starting an online business money does matter. You have to pay for licensing, production, operation, distribution, advertising and more to make your business idea become a tangible reality. “It takes money to make money,” is an overused cliché, but it is true.

As one entrepreneur pointed out, “You have two main paths of starting a web based business with less money: lowering your costs or increasing your available capital from outside sources.” If you don’t have the capital you need to begin business operations, don’t worry. You have options before you, and giving up on your dream doesn’t have to be one of them.

Try out some of these hacks and simple strategies for starting a business online, even with a small budget:

Web Based Business and the Sell on Marketplaces

Setting up an ecommerce website costs about roughly $60/year. To make that investment worth it, you need to get sales rolling into your new online store. But that will take even more expenses in the way of marketing and advertising your brand. Plus, if you’re not tech-savvy, paying a developer to maintain your site can also be costly.

On the other hand, you could begin to sell your products on an online marketplace as your web based business. Sites like Amazon, Ebay and Etsy already have an established audience base you can tap into immediately. Keep in mind that you will have to pay a small fee for uploading products and selling them on these marketplace’s pages. But this can be a cheaper and faster way to start selling if you don’t want to pay for your own website at first.

Go with the Crowd

If you don’t have the money to finance your web based business, there are a handful of people around you who do. One way to raise capital that’s becoming more and more common is through crowdfunding platforms. The two most popular sites for crowdfunding are KickStarter and GoFundMe.

 

Simply start a project/campaign, write a description (and/or upload a video description) and share your page like crazy. This can be a great way to validate your idea before you start production. Some crowdfunding campaigns take off because they resonate with their audience. You’ll soon find out if your product or service is something people want by how well your campaign trends. Validation is key to avoid wasting your time, energy and money on a project that has no demand.

Use Drop Shipping

Keeping production costs low comes down to good demand forecasting. You need to know what your customers want and then be ready to meet that demand. Too often new entrepreneurs will overstock or understock items because they didn’t know how to evaluate market demand. In these cases, you may lose more money than they make. Validating your idea early on can help with this, but so can drop shipping.

Drop shipping involves you paying another vendor to create your product, ship it and fulfill the order whenever that new order comes in. With drop shipping you reduce inventory costs by only producing items in immediate demand. You avoid overstocking on products that just won’t sell. Furthermore, you don’t house any inventory yourself, saving yourself more money on storage. Drop shipping lowers the price it takes to stock your store, while making inventory management much simpler.

Avoid Scams

Most get-rich-quick companies or promotions are not as great as they seem at first. Some beginning web based business owners invest in these scams, with the hope that it will earn them more revenue, only to find their money depleted with nothing to show for it. The Federal Trade Commission works to protect small businesses from such scams, but you can do your part as well to avoid them.

If an opportunity seems almost too good to be true, or asks you to enter your credit card information right away, be wary and do some more research. Ask the seller for a disclosure document on their offer, then follow up with questions like, “What is the total cost involved?” and, “Can you back up your claims?”

You can potentially earn more revenue by investing instead in legitimate training or resources. Sometimes businesses need that little extra help to make more income than they already make. Digital Altitude is one of those companies that’s worth your while. We offer courses that give you real-world advice you can use to build up your revenue little by little. When you put in the work, you get the reward.

Those are the kind of resources you need to be looking for. Be careful of companies that offer you a way to get rich with little effort. You can earn a living through an online business, but it’s going to take some work and it usually doesn’t happen overnight.

Find Free Ways to Market

Business growth doesn’t have to put a huge dent in your bank account. In fact there are several ways to market your brand that don’t cost any money at all. Blogging can create some great brand awareness, and you can even create your business’s blog on a free website template (without needing to buy a domain name or hosting platform).

Or you can start building up followers on social media accounts. You’ll have to pay if you want to advertise on these accounts, but you can begin marketing for free by posting regularly and reaching out to market influencers. One t-shirt designer started his online business in 24 hours, in part by emailing a notable influencer who brought followers to this man’s site. He did this with no extra money in his budget, and you can, too. You don’t need money to reach out to those people who will spread the word for you.

Limit What You Need

Accumulating wealth isn’t about earning more, it’s about spending less. This can be difficult when building a business because you need to spend to start. If you don’t have a large income coming in every month, then how much you spend on your business should be limited as well.

Forego business expenses that aren’t necessary when you’re first starting out. Don’t spend hundreds on office supplies or new equipment. Those can come later. Or before you rent out an expensive office space, start small and build your business from your home. Some of the most recognizable brands in the world started in a garage. It doesn’t matter where you start or how little supplies you have to start with. It just matters that you start in the first place.

Just Begin

Don’t want to wait too long testing and validating your business idea that you never start making some real money. Experts at A Better Lemonade Stand include this advice as part of their company’s manifesto: “Start something … Don’t get caught up waiting for the perfect moment, stalling for the most ideal circumstances or postponing until you have more time, energy or money. Those excuses will do nothing for you except waste more of your precious time.”

You may think you need more money to start your online business. But you don’t. You can begin right where you are. Use your talents and the resources in front of you and just begin.

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