Send Email Days and Times
From creating copy to the best time to hit send email, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.
1. Vague, short headlines get the most opens.
2. Mix content with offers.
3. Test everything.
Here are the top three things you should be testing in your email marketing campaigns to get the most out of them.
- Headlines: As mentioned above, headlines are very important. They’re the door to your email and if they aren’t optimized, no one is going to open it. Test different variations of length, capitalizing each word, using uppercase type, and even adding emojis.
- Design: Recently, I tested a design for an email marketing campaign that heavily varied from the traditional email design we were using. Everything from color scheme to typography to verbiage was different. I was amazed by the results. The new design ended up selling an astounding 50 percent more products than the traditional design. Remember this — even if you’re satisfied with the design, your subscribers might not be. Test different variations of colors, buttons, typography, and graphics.
- Send Days and Times: A study by Experian found that when you send email on the weekends outperformed their weekday counterparts. They also found that 8 p.m. to midnight is the perfect time to send email. This makes sense because usual email volume is low on these days/times because most people aren’t working. However, every industry is different and you’ll want to keep that in mind when testing. Try to find days and times when the subscriber won’t be distracted by other things when your email pops up in their inbox.
The overarching theme of this post is this: don’t treat your subscribers like subscribers, treat them like real people. Talk to them the way their friends, family, and/or co-workers do, share valuable content with them, learn more about them through experimentation, and you’ll find that when you send email to be your most successful marketing channel.
If you really want to get your email opened and read, one of the most important things is to send it at the best time. Depending on who your target market is will help you determine the right time to blast off your message.
For B2B emails aimed at entrepreneurs and workaholics (basically people who check their email all day), the weekend is the best time to send emails. Out of any other day of the week, Saturdays yield the highest open and click-through rates.
1. Scrub and verify your email list regularly.
2. Personalize the email to each recipient.
3. Use emojis in your subject line.
4. Test multiple deployment times.
5. Build a double opt-in list.
6. Segment your email list.
7. Use a custom responsive email template.
8. Have one clear call-to-action per email.
If your market is more general and you’re reaching people who work nine-to-five and don’t check their email as often after work, your best bet is to send emails in the middle of the week on Tuesday, Wednesday or Thursday. Unlike entrepreneurs or workaholics, these people are less likely to check their emails on the weekend.
by Rose Leadem